Product manager comparing different types of sanitary pads in a product showroom

Sanitary pads are not a single product — they are a category of related products designed for different flow levels, usage scenarios, body types, and consumer preferences. For a wholesale buyer or private label brand, understanding the full range of sanitary pad types and absorbency levels is essential for building a comprehensive product portfolio that serves the full range of consumer needs, maximizes shelf presence, and captures repeat purchases across the entire menstrual cycle. This article provides a detailed guide to sanitary pad types, absorbency levels, product features, and portfolio strategy for wholesale buyers sourcing from China manufacturers.

For a comprehensive overview of the entire private label sanitary pads market, see our pillar article on Private Label Sanitary Pads Wholesale: China Guide.

Sanitary Pad Types by Flow Level

The primary classification of sanitary pads is by absorbency level, which corresponds to the intended flow level (light, medium, heavy, very heavy) and usage scenario (daily, daytime menstrual, nighttime, postpartum). Each type has distinct specifications for dimensions, thickness, absorbent core content, and features.

Panty Liners (Light Flow / Daily Use)

Panty liners are the thinnest, lightest, and lowest-absorbency type of sanitary pad. They are designed for: light spotting at the beginning or end of menstruation, daily freshness and discharge absorption, backup protection when using tampons or menstrual cups, and light urinary incontinence (though dedicated incontinence liners exist for this use). Typical specifications: thickness 1-2 mm, length 140-180 mm, width 50-65 mm, absorbent core 1-2 g (fluff pulp only, minimal or no SAP), absorption capacity 20-50 ml. Panty liners are typically non-winged (no side flaps) and have a simple construction (top sheet + thin core + back sheet + adhesive). They are the lowest-cost product type ($0.010-$0.035 EXW per liner) and are often sold in large counts (30-100 per pack) at a low price point. Panty liners are an important entry-level product that can drive trial, brand switching, and daily-use habit formation. Many consumers who start with panty liners will also purchase the same brand's menstrual pads. For private label brands, panty liners are a good "volume driver" product — high unit volume, low margin per unit, but strong brand exposure and repeat purchase frequency (consumers buy liners more frequently than menstrual pads).

Regular / Day Use Pads (Medium Flow)

Regular or day use pads are the standard, highest-volume product type in the sanitary pad category. They are designed for normal menstrual flow during the daytime, when the user is active (walking, sitting, standing) and changing pads every 3-6 hours. Typical specifications: ultra-thin 2-4 mm or maxi 5-8 mm thick, length 230-260 mm, width 65-80 mm, absorbent core 3-6 g (fluff pulp + 1-3 g SAP), absorption capacity 80-150 ml. Most day pads have wings (side flaps) for extra security and to prevent shifting, though non-winged economy variants exist. Day pads are the core product of most sanitary pad lines and typically account for 40-50% of total unit sales. They are available in both ultra-thin (the fastest-growing segment, preferred for discretion and comfort) and maxi/thick (preferred by consumers who want a softer, more cushioned feel and higher absorbency). For private label brands, day pads are the "hero" product — the product that consumers evaluate first and that drives brand perception. Quality is critical: if the day pad leaks, is uncomfortable, or has poor absorbency, consumers will switch brands and not try other products in the line. Day pads should be the highest-quality product in your portfolio, with premium materials (soft top sheet, breathable back sheet, high-performance SAP) even if other products in the line are more value-oriented.

Heavy Flow / Super Pads

Heavy flow or super pads are designed for heavier menstrual flow, typically on the heaviest days (days 2-3 of menstruation) or for women with naturally heavy periods. They have higher absorbency than regular pads and may have wider cores and extra leakage barriers. Typical specifications: ultra-thin 3-5 mm or maxi 6-10 mm thick, length 260-290 mm, width 70-85 mm, absorbent core 5-8 g (fluff pulp + 2-4 g SAP), absorption capacity 150-250 ml. Heavy flow pads almost always have wings and may have extra-wide wings or standing leg cuffs for enhanced side leakage protection. Heavy flow pads are a critical product type because leakage is the #1 consumer complaint about sanitary pads, and women with heavy flow are the most dissatisfied with standard products and the most likely to switch brands in search of better leakage protection. Offering a high-quality heavy flow pad can be a strong differentiator and can capture loyal customers who have been underserved by standard products. Heavy flow pads typically account for 20-30% of total unit sales but have higher unit cost ($0.030-$0.075 EXW) and higher margin than regular pads.

Night Use / Overnight Pads

Night use or overnight pads are designed for nighttime use, when the user is lying down for 6-10 hours and needs maximum absorbency and extra-long, extra-wide coverage to prevent leakage while sleeping. Typical specifications: ultra-thin 4-6 mm or maxi 8-12 mm thick, length 290-350 mm (extra long), width 75-95 mm (wider at the back for "butterfly" shape), absorbent core 7-12 g (fluff pulp + 3-6 g SAP), absorption capacity 250-400 ml. Overnight pads have several specialized features: extra-long and extra-wide back coverage (butterfly or hourglass shape) to protect against backward leakage when lying down, extra-wide wings or "mega wings" for enhanced side protection, standing leg cuffs (elastic barriers at the sides) to prevent side leakage, stronger adhesive to prevent shifting during sleep, and some products have a contoured shape that is wider at the back and narrower at the front for better fit while lying down. Overnight pads are a premium product with higher unit cost ($0.040-$0.095 EXW) and higher margin. They typically account for 15-25% of total unit sales but are growing faster than day pads as consumers increasingly seek specialized products for different times of day. For private label brands, overnight pads are an important "premium anchor" product — a high-quality overnight pad signals overall product quality and can justify premium pricing across the entire line.

Maternity Pads (Postpartum)

Maternity pads are designed for postpartum bleeding (lochia) after childbirth, which is typically much heavier than menstrual bleeding and lasts for 2-6 weeks after delivery. Maternity pads have very high absorbency and extra length/width for maximum protection. Typical specifications: thickness 5-10 mm, length 300-380 mm, width 80-100 mm, absorbent core 10-15 g (fluff pulp + 4-8 g SAP), absorption capacity 300-500 ml. Maternity pads may have a contoured shape for comfort after delivery (some women have perineal tears or episiotomy incisions that require extra softness and cushioning), and may be made with softer, more breathable materials and no fragrance (to avoid irritation in the sensitive postpartum period). Maternity pads are a niche but growing segment, typically sold through maternity/baby stores, hospital channels, and e-commerce. They are often purchased as part of a "maternity kit" or "hospital bag" along with other postpartum products (breast pads, perineal spray, maternity underwear). Maternity pads have the highest unit cost ($0.050-$0.110 EXW) and highest margin of all sanitary pad types. While they account for only 3-8% of total sanitary pad unit sales, they are a valuable addition to a product portfolio for brands targeting the maternity/baby market, and they can cross-sell with baby diapers and other baby care products. For manufacturers that produce both sanitary pads and baby diapers, maternity pads are a natural cross-category product that leverages both converting capabilities and customer relationships.

Product Features and Variants

Beyond flow level classification, sanitary pads are available in several feature-based variants that affect product construction, consumer experience, and cost. Wholesale buyers should understand these variants to specify the right product for their target market and price position.

Winged vs. Non-Winged

Winged pads have side flaps (wings) that fold under the underwear to secure the pad in place and provide extra side leakage protection. The wings have adhesive on the underside that sticks to the outside of the underwear crotch. Winged pads are the standard for day, heavy, and night pads, and account for approximately 85-90% of total menstrual pad sales. Non-winged pads (without side flaps) are simpler and lower-cost, typically used for panty liners and some economy day pads. Non-winged pads are more common in some emerging markets where consumers are more price-sensitive and where the added cost of wings (approximately $0.003-$0.005 per pad) is a significant factor. For private label brands, winged pads are recommended for all menstrual pad types (day, heavy, night) as they provide better performance and are the consumer expectation in most markets. Non-winged pads can be offered as an economy option for price-sensitive markets or for panty liners.

Ultra-Thin vs. Maxi/Thick

Ultra-thin pads (2-5 mm thick) use high-density absorbent cores with high SAP content and low fluff pulp content, providing good absorbency in a thin, discreet profile. Ultra-thin pads are the fastest-growing segment globally, as consumers increasingly prefer discretion (the pad is not visible under clothing), comfort (less bulk between the legs), and convenience (easier to carry in a purse). Ultra-thin pads require more advanced core technology (high-density compression, SAP distribution technology) and higher SAP content, which increases material cost but reduces pulp cost. Maxi/thick pads (5-12 mm thick) use more fluff pulp and less SAP, providing a softer, more cushioned feel with high absorbency. Maxi pads remain popular in some markets (particularly for night use and for consumers who prefer a thicker, more absorbent feel, and in some emerging markets where consumers associate thickness with absorbency and quality). For private label brands, offering both ultra-thin and maxi variants (at least for day pads) allows you to serve both consumer preferences. If you must choose one, ultra-thin is recommended for most markets as it is the faster-growing and more premium-positioned segment. Note that "ultra-thin" and "maxi" are marketing terms with no standardized thickness definition — specify exact thickness and core composition in your product specification to ensure consistent quality.

Scented vs. Unscented

Scented pads have a light fragrance (typically floral, fresh, or "powder fresh" scent) applied to the back sheet or absorbent core to mask menstrual odor. Scented pads are popular in some markets (North America, parts of Europe, Latin America) but less popular in others (Asia, where unscented is preferred due to skin sensitivity concerns and cultural preferences). Scented pads add cost ($0.002-$0.005 per pad for fragrance application) and may cause skin irritation for sensitive users, as the genital area has sensitive, mucous membrane-adjacent skin that can react to fragrances and chemicals. For private label brands, offering both scented and unscented variants is recommended if your target market has significant demand for scented products. If your target market is primarily Asia or if you are positioning the brand as "natural" or "skin-friendly," unscented only is recommended. Always test scented products for skin irritation (ISO 10993-10) before launch, and clearly label scented products so sensitive consumers can avoid them.

Organic/Natural vs. Conventional

Organic/natural pads use organic cotton top sheet (certified by GOTS or OCS), chlorine-free (TCF — totally chlorine-free) fluff pulp, and may be free of fragrances, dyes, and chemicals. Some organic products also use biodegradable back sheets and wrappers. Organic/natural pads are a fast-growing premium segment, driven by increasing consumer concern about skin health (genital skin sensitivity, irritation, allergies), chemical exposure (dioxins from chlorine bleaching, phthalates, formaldehyde), and environmental sustainability (biodegradable materials, reduced plastic waste). Organic/natural pads cost 50-100% more than conventional pads ($0.060-$0.200 EXW per pad vs. $0.020-$0.095 for conventional) but offer significantly higher margins and strong brand differentiation. For private label brands, organic/natural products are an excellent premium line extension that can command higher retail prices and build brand loyalty among health-conscious consumers. However, organic products require certified organic cotton sourcing (which has longer lead times and higher MOQ), additional certifications (GOTS/OCS), and may require separate production runs to avoid cross-contamination with conventional materials. For brands launching in the organic segment, start with a focused range (organic day pads + organic night pads) and expand based on sales performance.

Absorbency Levels and Performance Metrics

Absorbency is the primary functional attribute of sanitary pads, and consumers evaluate products based on how well they absorb menstrual flow, how dry the surface remains, and whether they leak. Understanding absorbency levels and performance metrics is essential for specifying product requirements and evaluating manufacturer capability.

Absorption Capacity by Product Type

Product Type Typical Length SAP Content Absorption Capacity
Panty liners140-180 mm0-1 g20-50 ml
Regular day pads230-260 mm1-3 g80-150 ml
Heavy flow pads260-290 mm2-4 g150-250 ml
Overnight pads290-350 mm3-6 g250-400 ml
Maternity pads300-380 mm4-8 g300-500 ml

Note: These are typical ranges for standard private label products. Actual absorption capacity depends on core construction, SAP quality and distribution, fluff pulp quality, and top sheet/ADL design. Premium products may achieve higher absorption capacity with the same SAP content through better core technology (e.g., "sandwich" cores with SAP distributed in multiple layers, high-density compression, optimized ADL for better liquid distribution). Always test finished products for absorption capacity using standardized methods (ISO 11948-1) rather than relying on manufacturer specifications. ISO 11948-1 standard

Key Performance Metrics

  • Absorption capacity: The total amount of liquid the pad can absorb, measured in ml or g. Determined primarily by SAP content and core construction. Test method: ISO 11948-1 (free absorption) or EDANA WSP 240.2 (absorption under load).
  • Absorption speed (strike-through time): The time it takes for liquid to pass through the top sheet and be absorbed into the core, measured in seconds. Faster absorption = less surface wetness = less skin irritation and less chance of leakage. Typical: 3-10 seconds for first insult, 5-15 seconds for subsequent insults. Test method: EDANA WSP 230.2 or INDA IST 230.2.
  • Rewet (wet back): The amount of liquid that transfers back to the top sheet under pressure (simulating body weight when sitting), measured in g. Low rewet = dry surface = better skin comfort. Typical: below 1.0 g for premium, below 2.0 g for standard. Test method: EDANA WSP 230.2 (includes rewet measurement) or equivalent.
  • Absorption under pressure (AUP): The amount of liquid the pad can absorb while under pressure (simulating sitting or lying down), measured in ml. Critical for night pads and for women who sit for long periods. Test method: EDANA WSP 240.2 (0.3 psi or 0.7 psi pressure).
  • Leakage protection: The pad's ability to contain liquid without leaking at the sides (leg openings) and front/back. Determined by core shape/coverage, wing design, leg cuffs/standing gathers, and back sheet width. Test method: simulated wear testing or "run-off" testing (liquid applied at an angle to simulate body position).

Product Portfolio Strategy for Wholesale Buyers

Building the right product portfolio is critical for maximizing sales, shelf presence, and customer lifetime value. A well-designed portfolio serves the full range of consumer needs across the menstrual cycle, encourages consumers to purchase multiple products from your brand (rather than mixing brands), and creates a cohesive brand presence on the retail shelf or e-commerce product page.

Recommended Portfolio Structure

For a new private label brand launching in the sanitary pads category, we recommend a focused but comprehensive portfolio of 3-5 product types:

  1. Core products (must-have): (a) Regular day pads (ultra-thin, winged, unscented) — the hero product, highest volume. (b) Overnight/night pads (ultra-thin or maxi, winged, extra-long) — premium anchor, high margin, strong differentiator. (c) Panty liners (non-winged, unscented) — volume driver, entry-level product, daily-use habit formation.
  2. Expansion products (recommended for second launch or after initial success): (d) Heavy flow/super pads (ultra-thin, winged) — serves heavy-flow consumers, reduces leakage complaints, captures brand switchers. (e) Maternity pads (extra-long, high absorbency, unscented, soft) — niche but high-margin, cross-sells with baby products, targets maternity market.
  3. Premium/variant products (optional, for premium positioning): (f) Organic/natural day pads (organic cotton top sheet, TCF pulp, unscented, biodegradable wrapper) — premium line extension, health-conscious consumers. (g) Scented variants (day and/or night) — for markets with significant scented product demand.

Portfolio Design Principles

  • Cover the full cycle: Consumers need different products for different days of their cycle (light days = liners, medium days = regular pads, heavy days = heavy flow pads, nights = overnight pads). Offering products for all cycle stages encourages consumers to use your brand exclusively, increasing customer lifetime value and reducing brand switching.
  • Cohesive branding: All products in the portfolio should share a consistent brand identity (logo, color palette, design language, packaging format) with clear visual differentiation between product types (e.g., different accent colors for day vs. night vs. liners). This creates a strong shelf presence and makes it easy for consumers to identify the product type they need.
  • Consistent quality: All products in the portfolio should meet the same quality standards for materials, absorbency, and skin safety. A poor-quality product in one type (e.g., a leaking overnight pad) will damage consumer perception of the entire brand, even if other products are high quality.
  • Pack size strategy: Offer multiple pack sizes for each product type to serve different consumer needs and price points: (a) Travel/trial pack (5-10 pads) — low price point, encourages trial, good for e-commerce sample boxes. (b) Regular pack (15-30 pads) — standard size, highest volume. (c) Value/bulk pack (40-60+ pads) — higher total value, encourages stock-up, good for club stores and e-commerce. Offering multiple pack sizes also allows you to optimize for different retail channels (drug stores prefer regular packs, supermarkets prefer value packs, e-commerce can offer all sizes).
  • Combination packs: Consider offering "variety packs" or "cycle packs" that combine multiple product types in one pack (e.g., 10 day pads + 5 night pads + 15 liners = "complete cycle pack"). Combination packs are popular with consumers who want a convenient one-stop solution and with new customers who want to try multiple products. They also increase average order value and reduce the number of SKUs retailers need to stock.

MOQ Considerations for Multi-Product Portfolios

When launching a multi-product portfolio, MOQ is a key consideration. Most manufacturers offer combined MOQ across product types and sizes — for example, a manufacturer with a 200,000 per-type MOQ may allow 500,000 total pieces across 3 types (day, night, liner) if you commit to the full range. This is the most effective way to launch with a comprehensive portfolio without excessive total volume. For a first launch, we recommend: 3 product types (day, night, liner), 2 pack sizes each (regular + value), total volume 300,000-500,000 pieces. This provides a comprehensive but manageable portfolio with combined MOQ that most manufacturers will accept. For subsequent orders, you can add heavy flow pads, maternity pads, and organic variants as your sales grow and you have data on which products perform best.

Frequently Asked Questions

How many sanitary pad types should a private label brand offer?

For a new private label brand, we recommend starting with 3 core product types: regular day pads (the hero product, highest volume), overnight/night pads (premium anchor, high margin, strong differentiator), and panty liners (volume driver, entry-level product, daily-use habit formation). This 3-type portfolio covers the full range of consumer needs across the menstrual cycle (medium flow days, heavy/night flow, light flow/daily) while keeping SKU count and initial investment manageable. After establishing sales and gathering consumer feedback, expand to 4-5 types by adding heavy flow/super pads (for consumers with heavy periods) and maternity pads (for the postpartum market, high margin, cross-sells with baby products). Premium variants (organic/natural, scented) can be added as line extensions for specific market segments. The key principle is to cover the full menstrual cycle with your core products so consumers can use your brand exclusively, rather than mixing your brand with competitors for different flow levels. A brand that only offers day pads will lose customers to competitors who offer night pads and liners, because consumers need those products too and will buy whatever is available — if your brand doesn't offer them, they'll buy a competitor's and may switch entirely. Offering a full-cycle portfolio also increases average order value (consumers buy multiple products per purchase) and customer lifetime value (consumers buy more frequently and for more years).

What is the difference between ultra-thin and maxi sanitary pads?

Ultra-thin and maxi (thick) sanitary pads differ in construction, feel, and consumer positioning, though both can provide equivalent absorbency. Ultra-thin pads (2-5 mm thick) use a high-density absorbent core with high SAP content (2-6 g) and low fluff pulp content (1-4 g), compressed to a thin profile. The high SAP content provides absorbency in a small volume, and the dense core prevents bulk. Ultra-thin pads are preferred by consumers who want discretion (the pad is not visible under tight clothing), comfort (less bulk between the legs, less chafing during activity), and convenience (easier to carry in a small purse or pocket). Ultra-thin is the fastest-growing segment globally and is the standard premium positioning in most markets. Maxi/thick pads (5-12 mm thick) use a lower-density core with more fluff pulp (4-10 g) and less SAP (1-4 g), providing a softer, more cushioned, more "plush" feel. Maxi pads are preferred by consumers who associate thickness with absorbency and security (a psychological preference, not a functional one — ultra-thin pads can be equally or more absorbent), who want extra cushioning for comfort, or who have very heavy flow and prefer the feeling of a thicker pad. Maxi pads remain popular in some emerging markets and for night use (where extra cushioning and width are valued). From a cost perspective, ultra-thin pads have higher SAP cost (SAP is more expensive than fluff pulp) but lower pulp cost and lower shipping cost (thinner pads = more pads per container = lower freight per pad). Maxi pads have higher pulp cost and higher shipping cost but lower SAP cost. For private label brands, we recommend offering both ultra-thin and maxi variants for day pads (at minimum) to serve both consumer preferences. If you must choose one, ultra-thin is recommended for most markets as it is the faster-growing, more premium-positioned segment. Always specify exact thickness, SAP content, and fluff pulp content in your product specification — "ultra-thin" and "maxi" are marketing terms with no standardized definition, and two manufacturers' "ultra-thin" products can have very different specifications and performance.

Do I need to offer both scented and unscented sanitary pads?

Whether to offer scented variants depends on your target market and brand positioning. Scented pads have a light fragrance (floral, fresh, powder fresh) applied to the back sheet or core to mask menstrual odor. They are popular in North America (approximately 40-50% of pad sales are scented), parts of Europe (20-30%), and Latin America (30-40%), but less popular in Asia (5-15% scented, with unscented dominating due to skin sensitivity concerns and cultural preferences for "natural" products). Scented pads add $0.002-$0.005 per pad in fragrance cost and require additional skin irritation testing (ISO 10993-10) to verify the fragrance does not cause allergic reactions. Unscented pads have no added fragrance and are positioned as "natural," "skin-friendly," or "hypoallergenic." They are the standard in most Asian markets and are growing globally as consumers become more concerned about chemical exposure and skin sensitivity. For private label brands: (1) If your target market is primarily Asia, the Middle East, or Africa, offer unscented only — scented demand is low and the added cost and testing are not justified. (2) If your target market is North America, Europe, or Latin America, offer both scented and unscented variants for day pads (at minimum) — scented products represent a significant share of the market and not offering them means losing those customers to competitors. (3) If your brand positioning is "natural," "organic," or "skin-friendly," offer unscented only — scented products contradict the natural/skin-friendly positioning and may alienate your target consumers. (4) For night pads and maternity pads, unscented is always recommended — the genital area is more sensitive during heavy flow and postpartum, and fragrance can cause irritation. If you offer scented products, clearly label them as "scented" or "fresh scent" so sensitive consumers can avoid them, and ensure all scented products have passed skin irritation testing (ISO 10993-10) by a qualified third-party lab.

What absorbency level should I specify for each product type?

Absorbency specification should be based on your target market's consumer needs, competitive benchmarking, and cost constraints. As a starting point, use the typical ranges: panty liners 20-50 ml, regular day pads 80-150 ml, heavy flow pads 150-250 ml, overnight pads 250-400 ml, maternity pads 300-500 ml. However, these are ranges — the specific absorbency you specify should be determined by: (1) Competitive benchmarking: Purchase and test the leading brands in your target market to determine their actual absorption capacity (don't rely on marketing claims — test the products yourself using ISO 11948-1 method). Specify absorbency that meets or exceeds the leading brands, as consumers will compare your product to established brands. (2) Consumer needs: If your target market has consumers with generally heavy flow (e.g., some African and South Asian markets where consumers report heavy periods and dissatisfaction with standard products), specify higher absorbency than the typical range. If your target market values discretion over maximum absorbency (e.g., young urban consumers in Europe), you can specify slightly lower absorbency in exchange for a thinner profile. (3) Cost constraints: Higher absorbency requires more SAP, which increases material cost ($0.002-$0.005 per additional gram of SAP). Balance absorbency performance with cost — specify the minimum absorbency that meets consumer needs and competitive benchmarks, not the maximum possible. (4) Product type: For overnight pads and maternity pads, err on the higher end of the absorbency range — leakage at night or postpartum is a major consumer pain point and a high-absorbency product is a strong differentiator. For panty liners, err on the lower end — liners are for light flow only and excessive absorbency adds unnecessary cost and bulk. Always test finished products for absorption capacity using ISO 11948-1 method before approving production, and include absorption capacity as a quality control parameter in your manufacturing agreement (with acceptable tolerance, e.g., ±10% of specified capacity). Note that absorption capacity is not the only performance metric — absorption speed, rewet, and leakage protection are equally important for consumer satisfaction. A pad with high total absorption capacity but slow absorption speed will still leak because liquid runs off before being absorbed. Specify and test all key performance metrics, not just total capacity.

Conclusion

Sanitary pads are a diverse category of products designed for different flow levels, usage scenarios, and consumer preferences. For wholesale buyers and private label brands, understanding the full range of product types — panty liners, regular day pads, heavy flow pads, overnight pads, and maternity pads — and their respective absorbency levels, dimensions, and features is essential for building a comprehensive product portfolio that serves the full range of consumer needs. Key decisions include: which product types to offer (start with 3 core types: day, night, liner; expand to 4-5 as sales grow), whether to offer winged or non-winged (winged for all menstrual pads), ultra-thin or maxi (offer both if possible; ultra-thin is the faster-growing premium segment), scented or unscented (depends on target market; unscented for Asia and natural positioning), and conventional or organic (organic as a premium line extension). Absorbency specification should be based on competitive benchmarking, consumer needs, and cost constraints, with all key performance metrics (absorption capacity, speed, rewet, AUP, leakage protection) tested using standardized methods. By building a full-cycle product portfolio with consistent quality, cohesive branding, and multiple pack sizes, private label brands can maximize shelf presence, increase customer lifetime value, and build long-term loyalty in the feminine hygiene market.

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